Weekly Work Summary of Foreign Trade Department (Color Steel & Building Materials Business)

This week, the Foreign Trade Department has steadily carried out daily business development, customer inquiry response, product quotation, platform operation and market research centering on the company’s core products, including color steel products, steel structure materials, rock wool sandwich panels and daylighting panels. Facing the complex and competitive overseas steel and building materials market, our team has strictly implemented daily work standards, sorted out business difficulties, analyzed market changes, and laid a solid foundation for the stable development of overseas business. The detailed work summary of this week is as follows.

In terms of daily basic work, we continued to optimize the operation of Alibaba International Station and Xiaoman foreign trade platform this week. We improved product English descriptions, updated parameter information, product application cases and factory qualification documents, and adjusted keyword layout to enhance product exposure and search ranking in overseas markets. In daily customer follow-up work, we actively screened overseas purchasing demands, responded to customer consultation in a timely manner, sorted out product specifications, calculated product weight, quantity and freight cost accurately, and provided standardized FOB quotation sheets and professional product solutions for potential customers. We maintained efficient and standardized business processes throughout the week to ensure that every inquiry and customer demand was properly recorded and followed up.

In terms of market research and industry analysis, we have deeply understood the current difficulties of steel and building materials foreign trade business. At present, the overseas market of Chinese steel building materials is highly transparent and fiercely competitive. The price of steel bulk commodities fluctuates frequently due to the changes of raw material cost and ocean freight, which brings great uncertainty to quotation work. A large number of peer manufacturers adopt low-price competition strategies, resulting in strong price comparison awareness among overseas customers and increasing difficulties in new customer development and order conversion. In addition, international trade barriers continue to rise. Carbon tariffs, anti-dumping policies and strict overseas inspection standards have raised the threshold for the export of steel structural building materials, resulting in long customer decision-making cycles and slow order progress.

In terms of existing work problems, although we have maintained daily active development and inquiry response, the overall number of effective inquiries is insufficient this week. Affected by market environment and industry competition, the conversion rate of potential customers is low. At the same time, due to the complex product parameters and diverse engineering customization demands of steel structure and sandwich panel products, it takes a long time for new employees to accumulate industry experience and customer resources, resulting in slow progress in new order breakthroughs.

For the work plan of next week, firstly, we will continue to optimize platform operation, expand active customer development channels, and increase the frequency of targeted development for overseas engineering builders, factory construction merchants and building materials distributors. Secondly, we will further sort out product advantages, optimize quotation speed and professionalism, and improve customer follow-up efficiency. Thirdly, we will continue to track market price changes, accumulate industry data, summarize quotation experience, and avoid business risks caused by raw material and freight fluctuations. Finally, we will keep patient and continuous customer maintenance, steadily accumulate high-quality customer resources, and strive to achieve effective inquiry growth and new order breakthroughs next week.

In general, although there are no obvious order results this week, all basic work has been completed in an orderly manner. In the face of the difficult industry environment, our team will keep a positive working attitude, continuously optimize business methods, make up for work shortcomings, and steadily promote the long-term development of the company’s overseas foreign trade business.